Display device



R. A. SCHMIDT DISPLAY DEVICE A ril 26, 1938.

Filed Feb. 17, 1937 2 Sheets-Sheet 1 \N VENTORI I /6 Fug 4654 A scfinuc f BY E D2, I. I PM ATTORNEYS April 1938. R. A. SCHMIDT. 2,115,243

DISPLAY DEVICE Filed Feb. 17, 1957 2 Sheets-Sheet 2 INVENTOR 14. 8mm?! ATTORNEY 5 Patented Apr. 26, 1938 NiTE STAES DISPLAY DEVICE Rudolph A. Schmidt, New York, N. Y., assignor to Rusling Wood, Inc., New York, N. Y., a corporation of New York Application February 17, 1937, Serial No. 126,103.

Claims. (01. 40126) 7 the tongues before the wings l6 are turned to an This invention relates to display devices formed from cardboard and similar sheet materials and adapted to be folded froma fiat form to afford a support whereon articles of merchandise may be displayed for sale. The device is designed particularly for the display of bread, cake and other bakers goods, but it may be utilized to display other and different kinds of merchandise.

It is the object of the invention to afford a display device adapted to support one or more units of the merchandise, the device being formed from a'single fiat sheet, so that it may be packed readily for shipment and may be folded easily to the desired form'so as to provide an attractive support for the merchandise.

Another object of the invention is the provision of a display device having a back and an elongated shelf projecting from the back, with means to hold articles of merchandise on the shelf.

Other objects and advantages of the invention will be apparent as it is better understood by reference to the following specification and the accompanying drawings, in which Fig. 1 is a view in perspective illustrating the device set up and ready for use;

Fig. 2 is a section on the line 22 of Fig. 1; and

Fig. 3 is a front elevation of the device in its flattened form.

Referring to the drawings, 5 indicates the body of the device forming the back thereof. It is preferably cut out partially to afford a conventional representation of a character 6 and may carry in addition suitable legends or advertising material I.

The back .5 is provided with an extension 8 connected by a score-line S forming a hinge. The extension is divided into sections by scorelines I :l and H, and a tab I2 is connected to the end of the extension 8 by a score-line l3.

Openings It are provided near the score-line 9, and openings l5 of similar form on the opposite side of the score-line are adapted to register with the openings M. The adjacent sections, when folded to permit the openings l4 and I5 to register, form a stiffened base for the back 5.

Wings 16 are cut from the section 8 and connected thereto by score-lines l'l, which permit the wings tobe folded downwardly so that their lower edges are adapted to rest on any suitable support for the device. Tongues l8 are provided at the ends of the wings Id and are engageable with the registering openings l4 and IS, the lat ter having slots [9 which permit introduction of upright position to afford a support for the device. The tab i2 is adapted to be folded back and inserted through a slot 2% and forms a projecting guard to prevent merchandise displayed on, 5

the device from slipping therefrom. Thus, although the support for the merchandise is designed to slope gently in order that a better display may be made, the tongue projecting .through the slot 20 will hold the merchandise:

mote the sale of the particular product which is to be displayed. The device may, for example, be packed with the product in a carton or other container. When the merchandise is to be displayed, the device as herein described may be set up readily without using adhesives or any special fastening devices. It is necessary only to bend the various parts along the score-lines and to insert the tongues 18 in the openings provided therefor, thereafter bending the wings I6 to the upright position. The device may then be placed upon a counter or other convenient support to receive the merchandise and to afiord an attractive exhibit which, in connection with the advertising matter appearing upon the device, is intended and adapted to promote sales.

The device as described may be made of cardboard, pulp-board or any other suitable sheet material. It may be printed, lithographed, painted or otherwise decorated, and suitable legends and characters may be employed in connection therewith to indicate the character of special merchandise to be displayed thereon.

Various changes may be made in the details of construction and arrangement of the several parts without departing from the invention or sacrificing any of the advantages thereof.

I claim:

1. A display device comprising a fiat sheet of stiff material adapted to be folded to afford a back and a shelf projecting forwardly therefrom having wings formed from the body of the shelf and spaced inwardly from the lateral edges thereof and bent downwardly to provide supporting legs.

2. A display device comprising a fiat sheet of stiff material adapted to be folded to afford a back, a shelf projecting forwardly therefromv having wings formed from the body of the shelf and spaced inwardly from the lateral edges I thereof and bent downwardly to provide supthrough the slot to provide a guard, and interporting legs, and interlocking means to holdthe 7 ing wings formed-from the body of the shelf and r wingsin supporting position. I v g 7 3 A display device comprising a flat'sheetof stifi material adapted to be folde'd' to afford a back,.a shelf projecting forwardly therefrom havspaced inwardly from the lateraledges'thereof and bent downwardly'to provide supporting legs,

and interlocking means to hold the wings 'in supporting position, including tongues on the ends of the wings and adapted to "engage open- I 'ings in the back.

4;A display device comprising a flat sheetfof stiff material adapted to be folded to afford a back and a shelf projecting forwardly therefrom.

having wings bent downwardly to provide supporting legs, the shelf having, a slot anda tab adapted to be bent backwardly and upwardly through the slot to'provide a guard;

'5. A display device comprising a fiat sheet of stiff material adapted to be folded to afford. a backfa shelf projecting forwardly therefrom having wings bent downwardly to provide sup- I porting'legs, the shelf having a slot and fa tab adapted; to be bent 'backwardly and upwardly locking means to hold the "wings in supporting position." o I I r l 1 o 6. A display device comprising a fiat sheet of stin -material adapted to be folded to afford a back, a' shelf, projecting forwardly therefrom having wings bent downwardly to provide supporting legs, and interlocking means to hold'the wings in supporting position, includingtongues on the ends oflthe' wings and adapted to engage ,openingsin the back, the shelf having'a slot and atab adaptedvto be wardly through the slot to provide a guard;

7. A display device comprising a flatsheet of stiff material adapted to befolded to afford a; back and a shelf, and a stiffening strip between and integral with the back'and shelf, and wings formed from the body of the-shelf and spaced inwardly from the lateral'edges thereof and bent downwardly from the shelf to provide sup porting legs. 7, t V V '8. A display device comprising a flat sheet of stifi material adapted to be folded to afford a back and a shelf, a stiffening strip between and integral with the back and shelf, wings bent downwardly from theshelf to provide support ing legs, and interlocking means to hold the wings in supporting position. 9. A display device comprising I aim sheet er. stiffmaterial adapted to be folded to afford a1 Eback and a shelf, a stiffening strip between and 20 integral with the back and shelf, wingsbent' V downwardly from the shelf to provide supporting legs, and interlocking means to hold the 'wings in supporting position," including tongues on the ends of the wings and adapted to'engage registering openings "in the back and stiffening strip. v s o o- 10. A display devicecomprisingv a flat sheet of j stiff material adapted to be folded to {afford a back and a shelf, and a stiffening strip between andintegral with the back'and shelf,-and wings porting legs, the shelf, having a slot and a'tab .bent downwardly from the shelf to provide sup- 7 adapted to be bent 'backwardly and upwardly through the slot to provide a guard;

VRUDOLPH A. SCHMIDT. f 

